Reality PR™: The Revolutionary
New Way To Do PR
The Traditional Press Release is Dead - Learn What Works
Now.
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| Reality PR Intro
| Contents | About
the Author | Order
Testimonials
| Excerpt | How
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Testimonials
"The examples of press releases "before and after" applying
Reality PR principles are worth their weight in gold. As a guide or rule
book for someone planning to promote their business online, by harnessing the
ever growing and constantly changing medium of the Internet, nothing comes close
to this fantastic book."
Dr. Mani Sivasubramanian, M.D.
Author: The Emotion Prism
http://www.emotionprism.com/?hop=whatsnext.theprism
Heart Disease Online
http://www.drmani.com/
"Reality PR is a smart rethinking of some old and tired
publicity tactics. The suggestions regarding contacting journalists and reworking
the traditional press release so that it's effective in e-mail format were particularly
on target."
Ellen Neuborne
Writer, BusinessWeek
"B.L. Ochman's PR Reality is as welcome in the New
Internet Age of PR as the computer was to the typewriter. She shows those of us
somewhat reluctant to enter the 21st Century how you must think "on-line" in order
to exist in the Real World of today's net-based communications community.
Out is the traditional press release, annoying follow-ups, long-winded
pitches (often to the wrong person at the wrong medium) and sloppy, boring writing;
In is tight and focused, correctly targeted and sound-bit. The key
is to be 'receiver-based' in your publicity efforts (and she shows why 'publicity'
as an end in itself ain't the name of the game any longer: strategic programs
are) and building relationships with the news media. Run to your
computer and download this valuable information now!"
Bill Adams, APR, Fellow PRSA
Associate Professor
Florida International University
co-author, Media Guide for Academics
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"The new book looks great. I can't think of anything
I would add or subtract. I hope people buy it and use it, because it would help
editors' lives immensely."
Evan Cooper
Editor-in-chief, On Wall St. Magazine
"As an active marketer and copy writer myself, I MUST get results. "Reality PR"
shows me exactly what I must do to get those results. Forget fluff, theory, and
scattershot techniques. This book is the next best thing to having the author
looking over your shoulder, and working with you step-by-step. Get it. Use it.
Make money."
Russ Phelps
Marketing Consultant
Advertising Copy Writer
http://www.russphelps.com/
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Home
| Reality PR Intro
| Contents | About
the Author | Order
Testimonials
| Excerpt | How
to Download Adobe Acrobat Reader
|
