Published May 2002
104 Pages
Available
in pdf format.
Download
Now!
|
Reality PR™: The Revolutionary
New Way To Do PR
The Traditional Press Release is Dead - Learn What Works
Now.
Home
| Reality PR Intro
| Contents | About
the Author | Order
Testimonials
| Excerpt | How
to Download Adobe Acrobat Reader
Excerpt
Reality
PR™ E-Mail Pitch Letters
Example
4: Yakitup.com |
|
Here is a rambling
- downright dull - description of what is actually a very interesting product.
But in its present form it is unlikely to be read all the way through: |
|
|
Dear B.L. Ochman:
As the start of this year's Fall Internet World 2002 quickly approaches, the team
at yakitup.com would like to take this opportunity to introduce our company to
you: |
|
|
They should have
a URL in the first line just in case I want to rush to the site. |
|
|
yakitup is an interactive voice
browser that provides audio access to any HTML Website via the telephone. Available
anytime, anywhere, yakitup keeps you linked to your favorite Web sites and e-mail
while on the go.
Headquartered in Munich, yakitup has recently finished its "Friendly User" phase
in Germany and is expected to be available in the US early next year.
What makes yakitup unique? |
|
|
Bulleted points
and a list of benefits would be much more effective. |
|
|
In an ever-growing world of voice-driven
information service providers, yakitup differentiates itself from its competition
by offering features similar to those found on any PC-based Internet browser.
Analog to a PC, yakitup is an open platform, meaning both static and dynamic HTML
Web pages, including audio files, can be transmitted through any telephone. The
basic principle driving the system is the speech recognition capabilities of the
voice browser. Reacting to specific keywords spoken by the user, the voice browser
responds by linking the caller to the desired pages on the Web. Such a keyword
(for example "weather") is comparable to a URL on the Internet. Pages written
in HTML are then converted by yakitup into spoken words and read back to the caller.
myyakitup is the personalization function of yakitup. With myyakitup, information
can be "tailored" to meet your personal needs and interests. Simply inform us
of your preferences and yakitup transforms itself into your own personal Web-based
information service. This can be done by either clicking the "myyakitup" link
on the sidebar of the yakitup Web site or by going to www.myyakitup.com directly. Once
registered with yakitup, the system automatically recognizes you and your set
preferences. Now you are ready to listen to your e-mails, send a voice mail, or
to have your favorite Web page read aloud to you.
Have we peaked your interest? |
|
|
(No, but you
did spell piqued wrong.) |
|
|
Visit us at www.yakitup.com
or come by BOOTH # 3955 for a demonstration or to ask questions about yakitup's
service.
If you have questions that you would like answered before the show, please feel
free to e-mail us at info@yakitup.net |
|
|
Journalists'
Number One complaint about press material is lack of contact information. Nobody
wants to talk to "info@." Provide a name and a direct phone number and e-mail. |
|
|
yakitup has a complete press kit
available upon request.
WE LOOK FORWARD TO SEEING YOU AT FALL INTERNET WORLD!
-------------------------------------------------
If you do not wish to receive future mailings from yakitup, or you feel you have
received this message in error, please let us know. Send an e-mail to e-mail@yakitup.net |
|
|
return to top
Reality
PR™ E-Mail Pitch Letters
Example
4: Yakitup Re-Write |
|
Here's a yakitup
pitch re-write that would have a better chance of being read: |
|
|
Hi B.L.: Tired of schlepping around
your laptop, Palm, cell phone and Blackberry so you can get information you want
from the Internet? All you really need is yakitup and your cell phone and
you can have the Web read to over the phone any time, anywhere.
Yakitup is a new interactive, Internet-based system that lets you listen to
Web pages over the phone from anywhere. HTML pages are read out loud by a natural-sounding
speech software. Audio files also can be played back.
Want to know if it's going to rain? Just say "weather" and you'll be read the
local forecast from a weather site. You can establish your own talking portal,
www.myyakitup.com with the sites you
visit most often so you can check in from the road. Come hear yakitup for yourself
at Fall Internet World BOOTH # 3955
Contact: Joe Jones, 800.321.1111 |
|
|
return to top
Home
| Reality PR Intro
| Contents | About
the Author | Order
Testimonials
| Excerpt | How
to Download Adobe Acrobat Reader
|
|
B.L.
Ochman
whatsnextonline.com's new course on the revolutionary method we call Reality
PR™ will show you - using dozens of before and after examples
- how to get media coverage for your business now.
Learn how to use the new tools for your PR success that are equally if
not more important than media coverage.
Reality PR™ can get you much better
results than traditional PR, using tactics a lot more solid than tired, traditional
press releases.
|
|
