Published by whatsnextonline.com, Inc.
Published May 2002  
104 Pages  
Available  
in pdf format.  
Download Now!  
Reality PR™: The Revolutionary New Way To Do PR
The Traditional Press Release is Dead - Learn What Works Now.

Home | Reality PR Intro | Contents | About the Author | Order
Testimonials | Excerpt | How to Download Adobe Acrobat Reader

Table of Contents

Preface

Introduction

Section One: Principles of Reality PR™
  • Think like a wired journalist
  • There's more to PR than publicity
  • There's more to media than press
  • The traditional press release is dead
  • What format works now?
  • Don't SPAM the media
  • Establish your reputation as an expert
  • Give away your knowledge
  • Do not bullshit
  • Pass the "Who Cares?" test
  • Write tight
  • Think vertical
  • Be visible
  • Build your reputation as an expert
  • Understand the role of your Web site
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Section Two: Brave New Reality PR™ Outlets
  • Your signature is key
  • Weblogs a.k.a. Blogs
  • Writing for e-zines and newsletters
  • Newsgroups
  • Mail Lists
  • Forums
  • Discussion Boards/Chat Rooms
  • Reputation management sites
  • A Dozen Effective Ways - Besides Publicity - To Spread the Word About Your Company

Section Three: The 30-second Reality PR™ Elevator Pitch
  • What would you tell your friend?
Section Four: Reality PR™ in Action
  • How to write the new Reality PR™ news release
  • What format works now?
  • Writing style
  • The Reality PR™ lead paragraph
  • Media Alerts
  • Pitch letters
  • Fact Sheets
  • What you can learn from David Letterman
  • 32 examples you can use
"Reality PR™: The Revolutionary New Way To Do PR"

Remember: Your order is fully covered under our 100%
Money-Back Satisfaction Guarantee. Order now!

B.L. Ochman
whatsnextonline.com, Inc.
http://www.whatsnextonline.com/
BLOchman@whatsnextonline.com
212.369.8312


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Section Five: Reality PR™ Examples

The new press release format for the Internet Age
(the releases are actual examples in which names have been changed)
    Reality PR™ Example 1
  • Old format: Dr. Mary Luna
  • Reality PR™ re-write 1
  • Example 1A: Reality PR™ e-mail pitch letter
    Reality PR™ Example 2
  • Show Stoppers press event pitch
    Reality PR™ Example 3
  • Wearable Computers
    Reality PR™ Example 5
  • A really bad e-mail pitch
    Reality PR™ Example 6
  • The No News press release
           
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    Reality PR™ Example 7
  • The release that should never have been written
    Reality PR™ Example 8
  • Dagma Corp
  • Not making a point in 506 words
  • Reality PR™ Rewrite: 285 words and a viable angle
    Reality PR™ Example 9
  • Baloney Trade
  • Lack of targeting
  • Reality PR™ Rewrite
    Reality PR™ Example 10
  • Aged Corp
  • A truly dreadful press release
  • Reality PR™ Rewrite
    Reality PR™ Example 11
  • Global QTD
  • Lack of targeting
    Reality PR™ Example 12
  • A Release that should be an e-mail pitch
Section Six: The New Reality PR™ Press Room
  • Why you need to have an Online Press Room
  • Why it needs more than press releases
Conclusion


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Home | Reality PR Intro | Contents | About the Author | Order
Testimonials | Excerpt | How to Download Adobe Acrobat Reader

B.L. Ochman

whatsnextonline.com's new course on the revolutionary method we call Reality PR™ will show you - using dozens of before and after examples - how to get media coverage for your business now.

Learn how to use the new tools for your PR success that are equally if not more important than media coverage.

Reality PR™ can get you much better results than traditional PR, using tactics a lot more solid than tired, traditional press releases.