Reality PR™: The Revolutionary
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The Traditional Press Release is Dead - Learn What Works
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Author B.L. Ochman: Bio
Internet and Outernet marketing strategist, publicist, journalist and sought-after
corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com.
“B.L. Ochman knows her stuff alright…She’s not some Johnny-come-lately
guru,” says Larry Chase, author of Essential Marketing Tactics for
the Net
A New York City native, Ochman ran an award-winning New York PR firm that grew
to one of the 100 largest independent PR firms in the US before she turned her
talents to the Internet in 1995. She had much more than her 15 minutes of fame
when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization
that led her to appearances on Oprah, Today and Good Morning America and to articles
in People, The New York Times and scores of others worldwide. She has taught marketing
at The Fashion Institute of Technology in New York, and has mentored a number
of young public relations PRofessionals.
Her Internet marketing successes include Internet strategy consultation for
Ford Motors; Internet public relations consultation to IBM; concept, copy and
marketing strategy for Biomerica Corp’s (NASDAQ:BMRA) http://www.ezdetect.com/
and Internet marketing strategy consultation to Thomas Register http://www.thomasregister.com/
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Ochman has created traditional marketing/public relations campaigns for companies
ranging from entrepreneurial ventures to multi-billion dollar international companies
including Stew Leonard’s Connecticut grocery store, Miracle-Gro Plant Food,
The American Dairy Association, Kaneka Corporation (Tokyo:JKFC) and many more.
She received Silver and Bronze Mercury Awards for innovative traditional public
relations programs including a plantable press kit for Miracle-Gro; and a touch-test
to prove to the media that fake fur can feel as luxurious as real. Her firm got
so much publicity for Stew Leonard’s Connecticut dairy store that Supermarket
Business commented that he had “the kind of press coverage usually reserved
for presidents and kings.”
Her articles on Internet marketing and public relations strategy are published
regularly online in WebReview.com, SitePro News and Internet Day, and offline
in On Wall Street Magazine, The Public Relations Society of America’s quarterly
The Strategist and PR Weekly, among others. She publishes the bi-weekly marketing
tactics newsletter What’s Next Online.
B.L.’s hobbies include dancing Salsa, Jazz Tap and the Savoy Lindy, cooking
and playing and hiking with her beloved Yellow Lab Sam, (http://whatsnextonline.com/sammy.html).
Sam is a retired Delta Society Pet Partner Therapy Dog. As a volunteer team, Sam
and B.L. worked for seven years with Cerebral Palsy and Autistic children at a
Manhattan public school. They were part of the school's Occupational Therapy Program
where Sam provided motivation and unconditional love. The children responded with
unimaginable courage and joy.
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Home
| Reality PR Intro
| Contents | About
the Author | Order
Testimonials
| Excerpt | How
to Download Adobe Acrobat Reader
|