Reality PR: The Revolutionary New Way To Do PR

Published May 2002
104 Pages
Available
in pdf format.
Download Now!

Reality PR™:
Solutions, not theory

The new Reality PR™
release format for
the Internet Age

Beyond
PRess Releases

The new Reality PR™
Online PRess room

Reality PR™: The Revolutionary New Way To Do PR
The Traditional Press Release is Dead - Learn What Works Now.

Before you waste another minute or a dime
on another press release, buy this report!
Home | Reality PR Intro | Contents | About the Author | Order
Testimonials | Excerpt | How to Download Adobe Acrobat Reader

Today, online and traditional media still provide very important outlets for your company news – but they’re no longer the only outlet, or necessarily the best one. And the traditional press release isn’t the way to reach them. What is? Reality PR™.

Purchase Reality PR™ Report Now - $99 - Download PDF

It's not just about publicity!
If you think public relations and publicity only mean getting your name mentioned favorably in the local newspaper, think again.

Sure, media coverage in traditional outlets still is worthwhile, but there is staggering competition for the small amount of space available. Does that mean businesses can't call attention to themselves? No way.

From blogs to forums, newsgroups and mail lists, the Internet has created an abundance of new one-on-one communication tools that can help you build - or damage - your business.

Companies that don't embrace this change are missing the best opportunity of all time to communicate one-to-one with their customers.

These new electronic "town criers" have exploded the possibilities of global communication. You can use them to influence clients and prospects, as well as the many traditional journalists who read blogs, chats, forums, lists and newsletters to come up with ideas and sources for their stories.

You owe it to yourself and your business' marketing success to discover the breakthrough Reality PR™ tactics that work now!

"Reality PR™: The Revolutionary New Way To Do PR"

Remember: Your order is fully covered under our 100%
Money-Back Satisfaction Guarantee. Order now!

B.L. Ochman
whatsnextonline.com, Inc.
http://www.whatsnextonline.com/
BLOchman@whatsnextonline.com
212.369.8312

Purchase Reality PR™ Report Now - $99 - Download PDF

return to top

B.L. Ochman

whatsnextonline.com's new course on the revolutionary method we call Reality PR™ will show you - using dozens of before and after examples - how to get media coverage for your business now.

Learn how to use the new tools for your PR success that are equally if not more important than media coverage.

Reality PR™ can get you much better results than traditional PR, using tactics a lot more solid than tired, traditional press releases.

Reality PR™: Solutions, not theory

You'll learn:

We'll demonstrate:

15 Principles of Reality PR™
12 new Internet outlets for PR
12 ways -- besides publicity to spread the word about your company
32 great how-to topics you can use in lists journalists will love
A dozen Before & After examples of Reality PR press releases, pitch letters and media alerts
A Reality PR action plan you can follow
22 Media-friendly press Room features you should include
16 marketing resources you can use immediately
Dozens of helpful links
Clear-cut how-to's, tips, examples and ideas you can use

How to create a 10-second pitch you can use in all marketing materials and on the phone with editors
Why e-mail pitches are more effective than press releases
How to write a e-mail pitch that will get results from many important new PR outlets
The wired writing style that works now
Where journalists look for news and how you can get your story there
Before and after examples of Reality PR press releases, pitch letters, Top 10 Lists, announcements and more
How you can you make the media listen when you pitch your stories
How to develop story ideas about your business?
How you can write articles that establish you as an expert

Purchase Reality PR™ Report Now - $99 - Download PDF

return to top
The new Reality PR™ release format for the Internet Age:

What do journalists want from releases now?
How long should the new release be?
What's the main job of the new release?
What's the most effective writing style for the new release?
How many words in the lead paragraph should describe what the company does?
How many paragraphs should your release contain?
Why you should not have more than three short sentences per paragraph
Where should your contact information be

Purchase Reality PR™ Report Now - $99 - Download PDF

return to top
Beyond Press Releases

What's the difference between a Media Alert, a Pitch Letter and a Fact sheet and when is each the right thing to use?
How to write an e-mail pitch letter that will have editors calling you
Which important link should be in your pitch letters?
What can you learn from David Letterman?
Why journalists love lists and how to write ones they will want to use
An important Reality PR™ pointer you can learn from Mark Twain
Should you ever send e-mail attachments to editors?
What's the most effective way to become a reporter's trusted source?
What new outlets are even more important than the media and how do you reach them?
Mail lists, forums, and discussion groups and their important role in Reality PR™
Should you publish a newsletter?
How can you get other sites to tell your story for you?

Purchase Reality PR™ Report Now - $99 - Download PDF

return to top
The new Reality PR™ Online Press room:

What it should -- and should not -- contain
Best and worst online press room practices
Should you password protect the press room?
Why you shouldn't be afraid to include negative information in your online press room
Features journalists love -- and hate -- in online press rooms
Journalists' Number One request for Online Press rooms

Purchase Reality PR™ Report Now - $99 - Download PDF