The Internet has changed the practice of Public Relations by creating a host of outlets which never existed before.

Today, coverage in an influential blog or a top circulation e-zine can have huge impact on the traffic and sales at your site. You can reach them without going through a traditional gatekeeper and the impact of your message can be magnified by a global viral e-mail campaign.

In the face of these brave new outlets, PR practitioners need to update their skills. If blogging, pay-per-click stats, writing for search engine placement, newsgroups and forums and their role in the PR process are new to you, you’ll find everything you need to know right here.

The 34 original articles in this e-book, compiled from the archives of What’s Next Online, my award-winning marketing tactics e-newsletter, will show you how to update and immediately deploy your new skills. I’ve updated them and compiled them into this special report so you won’t need to go through the hundreds of articles in the archives. Links and references are current in every article.

You’ll learn:

A dozen different ways, besides publicity, to spread the word about your company. How to use viral marketing to spread a campaign worldwide overnight. What you need to copy from online activists. The most important 4 lines in an e-mail pitch. The best (free) way to promote your business. 10 Ways to Impress the media at a trade show. Who should call the media (NOT your PR firm.) 10 Deadly Media Relations Mistakes. How to write David Letterman-style Top 10 lists the media loves. 10 tips for writing a release that will pass an editor's bullshit detector. Nine words you should never use in a press release. Why publicity is often better the second time around. Why the traditional press release is dead and what you should be sending to journalists instead.

Read this special report and then go make money.

In the spirit of success,
B.L. Ochman
President, whatsnextonline.com
Publisher, What’s Next Online fluff-free marketing tactics newsletter

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