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Section 1
REALITY PR
STRATEGIES |
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The Eleven Tenets of Reality PR™ and Why You
Need to Learn Them |
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Reality PR Tactics You Can Use to Increase Your
Results Now |
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New Ways to Get Publicity for Your Company:
Sail Right Past Traditional Gatekeepers |
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Everything You Need to Know to Get Free
(or Really Cheap) Publicity Now - $97 |
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The Difference Between Advertising and
Publicity |
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Publicity is Not for Everyone: A Dozen
Effective Ways -- Besides Publicity – to Spread the Word
About Your Company |
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Case Study: How Publicity Drives More Traffic
to American Plastic Surgery’s 70 Web Sites Than All Other
Tactics Combined |
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Case Study: New Media Flexes Its Muscles as
Aussie Leads 3 Million in Solution of One Person’s
Problem |
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Send a Telegram |
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Online Activists’ Lessons: Listen Up or
Be Left Behind |
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Beyond Blogging: Here Comes Moblogging. PR
Community Lags Behind |
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The Preview Window is the New Key to Higher
E-Mail Open Rates. Ignore it at Your Own Risk |
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How to Get a Great Picture of
Yourself |
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Is Pay-Per-Placement PR for You? Maybe –
IF You Can Afford It. |
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Keys to Video News Release Success: How Your
Company Can Make the Evening News |
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The Most Effective Way to Promote Your Business
is Free (Sort Of) |
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Fairy Godmother Marketing
Syndrome |
Purchase REALITY PR™ STRATEGY:
Everything You Need to Know to Get Free
(or Really Cheap) Publicity Now - $97 |
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Download PDF |
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Can Guerilla Marketing Help Internet Companies
Stand Out? Yes! But Only If It’s Clever and It Learns from
the Past |
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How to Impress the Media at a Trade Show: An
Interview With Show Stoppers’ Dan Janal |
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Wizard of Oz Syndrome: The Man Behind the
Curtain is No Wizard |
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Section 2
MEDIA
RELATIONS |
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Want to Score Big With Top Media? Have Your CEO
– NOT Your PR Firm – Call a Reporter |
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The Care and Feeding of the Media (Part One)
What Editors Need (and don’t need) From You |
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The Care and Feeding of the Media (Part Two)
How to Get Press for Your Internet Company |
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10 Deadly Media Relations
Mistakes |
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“A PR Person Who Doesn’t Return a
Journalist’s Call is an Idiot” and Other Tips from
Outspoken Journalist Ben Silverman |
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Gadzooks! The Evening News Wants You! How to
Make Sure You Don’t Blow It |
Purchase REALITY PR™ STRATEGY:
Everything You Need to Know to Get Free
(or Really Cheap) Publicity Now - $97 |
|
Download PDF |
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Section 3
THE NEW PRESS
RELEASE
YOU NEED TO KNOW HOW TO WRITE |
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The Traditional Press Release is Dead! Our New
Medium Needs a New Message |
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Press Releases Are a Colossal Waste of
Time |
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Nine Words You Should Never Use in a Press
Release |
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How to Write David Letterman-Style Top 10 Lists
the Media Will Love |
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A New York Times Reporter Tells You How to Get
PR – and How Not To |
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How to Write a Press Release Editors Will Read
and Use |
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How to Get Past Editors’ Bullshit
Detector: 10 Tips for Getting Your Press Releases
Read |
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The Right Press Releases Sent to the Right
Editors Will Still Win Media Coverage |
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How to Recycle Publicity – It’s
Often Better the Second Time Around |
