Are your PR efforts falling flat? Don’t know a blog from a bagel? Need to know how to get editors to call you for news instead of your competitors? Want to know how to get measurable return for your PR dollars?

If you want real results from your PR efforts, it’s time to learn the new strategies we call Reality PR™. Based on cutting edge tactics a lot more solid than outdated press releases, Reality PR gets better results than traditional PR.

In REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now, you’ll learn tactics I use for my household name marketing and PR clients - including Ford Motors, IBM, Miracle-Gro and The American Dairy Association - who pay as much as $2,500 a day to learn these techniques. You’ll pay less than the cost of one hour of my consulting time!

Learn insider tips on how to use the Internet to become known and respected in your field and to sell more of your products and services. Includes 126 pages of specific strategies and actions to help you get publicity now. Click for Table of Contents

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now dispels PR myths and details the hands-on tactics that will get you noticed.

You'll learn:

Reality PR tactics you can use right now. 10 deadly media relations mistakes. Why the traditional press release is dead and what you should be sending to journalists instead. A dozen different ways, besides publicity, to spread the word about your company. How to use viral marketing to spread a campaign worldwide overnight. Why the Preview Window is the key to getting your e-mail read and what to put in it. The most important 4 lines in an e-mail pitch. The best (free) way to promote your business. 10 ways to Impress the media at a trade show. Who should call the media (NOT your PR firm.) Nine words you should never use in a press release. Why publicity is often better the second time around. How to write David Letterman-style Top 10 lists the media loves. 10 tips for writing a release that will pass an editor's bullshit detector. New ways to get publicity for your company: how to sail right past traditional gatekeepers. The difference between advertising and publicity, with solid examples. What you need to copy from online activists. How to make sure you don't blow it if you are on the news. The 11 tenets of Reality PR and why you need to know them. How to impress the media at a trade show.

Learn what really works and which traditional PR tactics actually do you more harm than good these days. (You’ll be surprised at how many of the things you’ve always done can seriously hurt your chances for success.)

You’ll master new approaches to new media. This is not the “same old stuff” you’ve seen elsewhere! Some of these tactics are really simple, but not one in 100 publicists use them. Click to see what you'll learn

Here are sure-fire tactics to get many more journalists to pay attention to your business so you can get free exposure that will build your reputation, traffic and sales. More details

Find the unrealized assets in your business and use them to create story angles editors will compete to use. Learn strategies that will bring you profit and fame – for less than half the cost of one hour of my consulting time.

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