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Internet Marketing and Public Relations Essentials: What you Absolutely Must Know to Promote Your Web Site provides the basic tools you need to leverage the power of the Internet and gain press and public exposure for your company, products or services.

Although the Internet has radically changed the way we communicate, one constant remains: no business can succeed until people know it exists. You'll find out how to get your site noticed here.

If succeeding on the Internet was easy, you wouldn't need this special report! The fact is, succeeding online requires knowledge of essential marketing and PR skills that most entrepreneurs just don't have. But they can be learned, and so I've created this primer for you.

The 18 articles on Internet marketing and PR basics in this special report have all appeared in What's Next Online, my award-winning, fluff-free marketing tactics newsletter. I've updated them and compiled them into this special report so you won't need to go through the hundreds of articles in the archives. Links and references are current in every article.

Forget fluff, theory, and scattershot techniques.

INTERNET MARKETING & PR ESSENTIALS shows you the step-by-step keys to: writing a press release editors will read and use anymore. a dozen effective ways – besides publicity – to spread the word    about your company promoting your site on a shoe string budget describing your company so people know what you actually DO humanizing your site making your Web site content user-friendly avoiding Wizard of Oz Syndrome avoiding the mistakes of sites that stink protecting your site from copycats steering clear of spelling and grammar mistakes that drive    customers away how much to give away free in a business proposal

Read Internet Marketing and Public Relations Essentials and then go make money.

Here's to your success.

B.L. Ochman
Journalist, marketing strategist, speaker
President, whatsnextonline.com

Moderator, I-PR, the world's largest interactive PR community. Subscribe at http://www.adventive.com/lists/ipr/summary.html

Sign up for What's Next Online, our award-winning no-fluff marketing tactics newsletter GRATIS at http://whatsnextonline.com/subscribe.html

Home | Read the Intro | Contents | About the Author | Order
Excerpt | Introduction | How to Download Adobe Acrobat Reader