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The cost is your
time and expertise. The payoff is enormous and substantive. And
no other marketing tool - including advertising and search engine
listings -- comes close for creating name recognition,
establishing you as an expert and building your
credibility.
Write an article for the right e-zine and you can get your
name and your URL seen by as many as a million readers or more.
Write for ten smaller e-zines and achieve the same result. The
majority of now more than 100,000 e-zines and newsletters
published on the Internet are looking for high level content.
Master the technique of writing articles and there is a huge
market ready for your material.
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of detail and helpful information in this
whatsnextonline.com Special Report.
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online
without reading them all?
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Instant Credibility
Most online publications carry guest articles. And at the end of
the articles are a few lines about the author, giving his or her
site's URL, generally with a live link. You give a publisher
permission to publish your article in exchange for the inclusion
of a short bio which essentially endorses you as an expert.
Tips and how-to articles are particularly popular. The key to
being successfully published in e-zines is to make your content
really useful, and not to write an advertisement for you and your
services. If your article convinces readers you know your stuff,
they'll seek you out.
Purchase Internet
Marketing & PR Essentials Report Now - $69
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What It Takes
Editors of high-circulation e-zines receive many submissions each
week and select only the best ones. Some guidelines for making
your articles publishable are:
Write with a sincere desire to teach, inform and share your
expertise. Use a headline that's descriptive and intriguing, but
not cute. Use good grammar and correct spelling. Don't rely on
spell check! Writing is about re-writing. Write your article, let
it sit for a day or two, edit and re-write. Read your article
aloud. You'll be surprised at the improvements you can make when
you read the article a second and third time. Keep your bio to 5
or 6 lines or less and don't make it sound like an ad or it will
be edited.
Unless there is a "click here to submit articles" button, send
a short email to the publisher describing your article and asking
whether he/she would like to see it. Address the editor by name,
never send a "Dear Editor" email.
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