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Publicity is Not For Everyone: A Dozen
Effective Ways -- Besides Publicity -- to Spread the Word About
Your Company
Despite being held as the Holy Grail by PR firms, publicity is
not for everyone. Chances are your company might be better off
without reporters. |
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How to Write a Press Release Editors Will Read
and Use
The traditional press release is dead. It's time for a new
approach that will appeal to wired editors. |
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Marketing & PR Essentials Report Now - $69
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How to Promote Your Site Without a Big
Marketing Budget: Roll Up Your Sleeves and Use Some Elbow
Grease
Your site promotion will have to go way beyond listings with
search engines and links. Otherwise, all you'll have is a
well-kept secret. |
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No More Boring Bios
Most bios figure among the driest, dreariest and dull tomes ever
written. Since prospective clients may judge you by your bio, it
needs to be a good read. |
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How to Give Your Site A Marketing Edge: Learn
From Sites That Have "It" and Sites That Stink
Successful sites have much in common. So do sites that
suck. |
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How to Describe Your Site So People Will
Actually Know What You Do
Can someone coming to your web site for the first time, or
reading your business card or press release clearly, quickly and
correctly tell what you do? |
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How to Humanize Your Web Site: Follow the Lead
of Old Media Companies
Let's face it, geeks still control most web sites. Instead of
natural language and simple interfaces, we encounter techno-speak
and the need to click as many as 40 times to get to information
we want. It's an experience that is maddening for people trying
to do business online. |
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Marketing & PR Essentials Report Now - $69
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Everybody Hates Nobody!
I don't know about you, but I hate dealing with nobody.
Want to get in touch with someone at a web site to find out more
about the business? Chances are "Contact Us" leads to an e-mail
addressed to "info@" or "webmaster@" but not to "human@." Nobody,
it seems, is minding the online store. |
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Make "Us" True, Watch Your Sales Grow
When my dear grandma met someone she didn't know she would always
ask "With whom am I having the pleasure?" Today, smart webmasters
answer that question for their visitors loud and clear on the
home page. Too bad most sites aren't that smart. |
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Internet Wizard of Oz Syndrome
Toto, we're not in Kansas anymore. Visitors used to accept only
being able to communicate with a site by e-mailing the webmaster
or administrator. Not any more. |
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Copycat! How to Protect Your Site From
Copycats
On the Internet, there's only one thing worse than a spammer...A
COPYCAT! |
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How Much Should You Give Away Free in a New
Business Proposal?
What are client expectations when requesting proposals in this
difficult economy? What strategies/deliverables can project
managers or free-lancers use now when successfully responding to
RFPs? |
Purchase Internet
Marketing & PR Essentials Report Now - $69
Download PDF |
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50 Kick Butt E-Mail Tactics You Can
Steal
"50 Creative E-mail Tactics in 50 Minutes," a standing-room-only
panel at the DMA/AIM Multi-Channel Marketing Conference New York
raced through e-mail campaign basics. |
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Spelling and Grammar Mistakes On Your Site Will
Cost Your Customers: Tips for Much Better
Proofreading |
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The Most Effective Way to Promote Your Site is
Free (Sort Of)
How much does the Number One tool for promoting your Internet
business cost? Nothing. It's free. (Sort of.) |
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Can Guerilla Marketing Help Internet Companies
Stand Out? Yes! But Only If It's Clever and It Learns From the
Past
Should you use guerilla marketing tactics to promote your online
business? Yes! But only if they're clever and only if they
actually create a favorable image of your company and promote
sales of your product. Learn from the masters like John the
Baptist, Samuel Adams, P.T. Barnum and Edward Bernays. The stunts
they pulled changed the course of history. |
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Branding: The Most Misunderstood Word in
Marketing
Perhaps nothing is more misunderstood online than the meaning of
branding. Branding in the pre-internet world required the
integration of advertising, customer service, sales promotion,
public relations, direct mail, newsletters, frequency discounts,
event sponsorship, word of mouth and other communications tactics
to present a unified message about the company, its products or
services. And guess what? It still does! |
