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Meet B.L. Ochman
Internet and Outernet marketing strategist, publicist, journalist and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. "B.L. Ochman knows her stuff alright…She's not some Johnny-come-lately guru," says Larry Chase, author of Essential Marketing Tactics for the Net.

A New York City native, Ochman ran an award-winning New York PR firm that grew to one of the 100 largest independent PR firms in the US before she turned her talents to the Internet in 1995.

She had much more than her 15 minutes of fame when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization that led her to appearances on Oprah, Today and Good Morning America and to articles in People, The New York Times and scores of others worldwide. She has taught marketing at The Fashion Institute of Technology in New York, and has mentored a number of young public relations professionals.

Her Internet marketing successes include Internet strategy consultation for Ford Motors; Internet public relations consultation to IBM; concept, copy and marketing strategy for Biomerica Corp's (NASDAQ:BMRA) and Internet marketing strategy consultation to Thomas Register

Ochman has created traditional marketing/public relations campaigns for companies ranging from entrepreneurial ventures to multi-billion dollar international companies including Stew Leonard's Connecticut grocery store, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo:JKFC) and many more.

She received Silver and Bronze Mercury Awards for innovative traditional public relations programs including a plantable press kit for Miracle-Gro; and a touch-test to prove to the media that fake fur can feel as luxurious as real. Her firm got so much publicity for Stew Leonard's Connecticut dairy store that Supermarket Business commented that he had "the kind of press coverage usually reserved for presidents and kings."

She is the moderator of I-PR, the Internet's largest interactive PR community, with more than 10,000 members, and author of the soon-to-be-released book, (Dearborn, 2004) Plugged In PR.

Her articles on Internet marketing and public relations strategy are published regularly online in WebReview.com, SitePro News and Internet Day, and offline in On Wall Street Magazine, PR Reporter, The Public Relations Society of America's quarterly The Strategist and PR Weekly, among others. She publishes the bi-weekly marketing tactics newsletter What's Next Online.

B.L.'s hobbies include dancing Salsa, Jazz Tap and the Savoy Lindy, cooking and playing and hiking with her beloved Yellow Lab Sam. Sam is a retired Delta Society Pet Partner Therapy Dog. As a volunteer team, Sam and B.L. worked for seven years with Cerebral Palsy and Autistic children at a Manhattan public school. They were part of the school's Occupational Therapy program where Sam provided motivation and unconditional love. The children responded with unimaginable courage and joy.

Home | Read the Intro | Contents | About the Author | Order
Excerpt | Introduction | How to Download Adobe Acrobat Reader