How To Promote Your Web Site
The most content rich, beautifully designed web site won't get any traffic until your site promotion goes beyond listings with search engines and links. All you'll have is a well-kept secret.
Getting Listed
You have a company web site because you want visitors. Web site visitors are measured by "hits," the number of times viewers receive information from your site's server. However, hits are a poor way to measure site traffic. What counts is how long the visitor stayed on your site, how many hot buttons he followed to sections he read.
Getting Linked
Getting other sites to provide links to your site is an important way to build traffic. If, for example, you have an online tool store, you might benefit from reciprocal links to sites about home repair, gardening, do-it-yourself projects, home restoration and so on.
