Want to sell the pants off your competitors?
We focus with laser-like intensity on building traffic and sales using innovative marketing techniques and tactics.

Marketing Means Selling
We define marketing as selling by using a variety of tools and tactics to draw qualified buyers to your site. Marketing includes everything from the way you answer the telephone to how you select and deliver the products or services you sell.

Getting customers to buy from your online business takes more than sending out a press release, listing your site in search engines, emailing an offer to a rented list, or advertising on TV or radio. We'll cut through the buzzwords and blather to show you what really works.

The sites we build or re-build are always designed with marketability in mind. We have a team of designers, coders, search engine and promotion specialists who all have making your site sell as their primary goal.

Marketable Concepts Are the Key to Success
Marketable concepts need to be built into your site plan because marketing is critical to success. Unfortunately, marketing often is thought of only AFTER the site is created. That's the wrong time to consider marketing.

Creating a web site that wins design awards is not enough. Without smart promotion even a great site will fail. Your site needs to do a lot more than look good. It needs traffic. And not just tire kickers. You need qualified buyers. The integration of web design and development with focused marketing strategies is vital to the success of your site.

Building in Marketability
You need to think about how the features you create on your site will lend themselves to publicity, advertising, cross marketing and other traffic building tactics. Even if you are already successful in a bricks-and-mortar business, you will need a comprehensive, targeted marketing plan for online success.

For example, the days are long past when just building a site would assure you of media coverage to drive traffic to the site. Today letting the world know that you exist is a complex and difficult job.

The first virtual tour, the first site to create a way for customers to see how they will look in actual clothing and the first online gift reminder service were marketable features that made sites newsworthy and helped them get press coverage. These features were no mere bells and whistles, they were well thought-out ways to give these sites a marketing edge. You can still have equally marketable features even if you can't be a first mover in your field.

If you sell plants, you may be able to create a kill-proof plant kit that could be cross-marketed with a home decorating site. That site could supply your site with copy on decorating with plants, and you could supply them with growing kits. If you make and sell chocolate, you might run a Valentine's Day contest offering a week at a romantic resort as a prize for the most sincere love letter. Reciprocal links would cross-promote both sites. These would not be afterthoughts. The plans for them would be built into the site plan.

What It Costs to Build and Effectively Market a Web Site
We build and re-build web sites that bring traffic and sales to your online business.

Designing, building, and putting an effective and professional web site online is not cheap. Neither is re-doing a cheaply done site a year later because it generated no sales. And properly promoting a site requires a realistic budget.

A small, functional, well-designed commercial site starts at about $5,000 A 20-page site runs approximately $9,000 and up. At the very high end, household-name sites spend millions annually on establishing and maintaining Web presence.

How does marketing factor in? Succeeding in the crowded Internet landscape requires a realistic marketing budget - thirty to seventy-five percent of the total budget for your site. Our marketing programs begin at $5,000 for a site analysis and marketing plan

Tactics For Selling Online
We use a wide range of tactics designed to build traffic and sales on your site. You may need to use a few or many of these tactics. We will help you decide and execute the ones that will get you the most bang for your buck, the most positive exposure for your business. With whatsnextonline.com as your strategic partner your marketing tactics include:

creating strategic alliances and cross marketing

   opportunities

generating compelling copy for your site

arranging reciprocal links

developing outstanding customer service policies

increasing the functionality and interactivity of your site

search engine and directory placement

generating publicity coverage online and traditional media

planning, writing and promoting newsletters

testing and managing opt-in mailings

building a plan for discussion list sponsorship and

   participation

creating and placing by-lined articles in online newsletters,

   e-zines, forums and media outlets

devising calls to action such as quizzes, surveys, contests,

   coupons, shopper's clubs, frequency discounts and rewards

generating coverage in What's New and Cool Site

   newsletters and sites

producing cost-effective and creative advertising

planning special events

instituting sales promotion programs