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Table of Contents
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Legal Notice |
… 2 |
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Introduction |
… 5 |
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Reality PR™ Press Release Writing Guidelines |
… 6 |
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News vs. Company Crap: How to Know the Difference |
… 7 |
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Why we need a new press release format for the Internet |
… 7 |
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Please note: the releases in this report are actual examples in which names and details have been changed.
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Reality PR Examples
Example 1
Mindless Ventures:
 Before
After
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... 8
... 9 |
Example 2
Dr. Mary Luna:
Before
After
Example 2A – Using an email pitch letter instead of a press release
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... 10
... 13
... 14
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Two excellent email pitch letters
Example 3
Show Stoppers
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... 15 |
Example 4
Wearable Computers
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... 16
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Really Bad Email Pitches: Put These out of Their Misery
Example 5
Yakitup.com:
Before
After
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... 18
... 20 |
Example 6
Stilted Language, No News
Doopz E-Commerce Corp
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... 21
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Example 7
Unsolicited Attachment
Global Factory
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... 22
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Example 8
A SPAM email pitch
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... 23
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Example 9
Dagma Corporation - Not making a point in 506 words
Before
After
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... 24
... 26 |
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Example 10
Lack of targeting in a release that should not have been written
BaloneyTrade.com
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... 27
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Example 11
Aged Corp A truly dreadful press release
Before
After
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... 29
... 31 |
Example 12
Global QTD:
A Reality PR Action Plan
Before
After
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... 32
... 33
... 35 |
Example 13: A Release That Should Be a Short Email Pitch
Gorilla Polymedia
Before
After
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... 36
... 39 |
Example 14: The HUH? Release
Coolwebsites.com
Before
After
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... 40
... 42 |
Example 15: Clarifying and Strengthening the Angle
Composer Steve Margoshes
Before
After
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... 43
... 45 |
Reality PR Press Release Checklist
Conclusion
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... 47
... 48
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