Published by whatsnextonline.com, Inc.
Published June 2002
37 Pages  

PDF format $35  

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Turn a rambling, 708
word traditional release
into a crisp, clear 114-
word media alert that
gives editors several
story angles to pursue.



Learn to write a pitch
letter that makes you a
ready-for-prime-time
interview subject.


BUY NOW!

Convert a downright
dull release about a
new product into a
compelling email
pitch letter.
2004 Expanded Edition

Reality PR™: PRESS RELEASES (AND EMAILS) FROM HELL
AND HOW TO FIX THEM

How to get media coverage for your business now.


Author B.L. Ochman: Bio

Internet and Outernet marketing strategist, publicist, journalist and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. “B.L. Ochman knows her stuff alright…She’s not some Johnny-come-lately guru,” says Larry Chase, author of Essential Marketing Tactics for the Net

A New York City native, Ochman ran an award-winning New York PR firm that grew to one of the 100 largest independent PR firms in the US before she turned her talents to the Internet in 1995. She had much more than her 15 minutes of fame when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization that led her to appearances on Oprah, Today and Good Morning America and to articles in People, The New York Times and scores of others worldwide. She has taught marketing at The Fashion Institute of Technology in New York, and has mentored a number of young public relations professionals.

Her Internet marketing successes include Internet strategy consultation for Ford Motors; Internet public relations consultation to IBM; concept, copy and marketing strategy for Biomerica Corp’s (NASDAQ:BMRA) http://www.ezdetect.com/ and Internet marketing strategy consultation to Thomas Register http://www.thomasregister.com/ 

2004 Expanded Edition

"Reality PR™: PRESS RELEASES (AND EMAILS) FROM HELL
AND HOW TO FIX THEM"


Remember: Your order is fully covered under our 100%
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B.L. Ochman
whatsnextonline.com, Inc.
http://www.whatsnextonline.com/
BLOchman@whatsnextonline.com
212.369.8312


BUY NOW Press Releases From Hell and How To Fix Them BUY NOW
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B.L. Ochman



whatsnextonline.com's new report PRESS RELEASES [AND EMAILS] FROM HELL AND HOW TO FIX THEM shows you - using 15 before and after examples - how to get media coverage for your business now.

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Learn how to write releases, pitch letters, media alerts and announcements journalists will read.



Especially if you learned your PR skills before 1996 this report will help you get up to date. You'll learn what works now. By example, not theory.



Find the real hook for your story and state it in 40 words or less.

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