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No More Boring Executive Bios
Most executive bios figure among the driest,
dreariest and dull tomes ever written. Whether you are writing your own bio or doing one
for someone else, you can add sparkle to your copy if you humanize your subject by asking
open ended questions. Good writers want to tell something about what makes the person
tick. The writer who found out that Roosevelt Greer does needlepoint to relax gave new
dimension to the football star. Here are some questions you can ask to help give life to a bio.
For example, let's say you are writing staff bios for a company web site. You might be interviewing an accountant and discover that he used to be a Broadway dancer. With his bio, you could include a photo of him dancing with a laptop computer in hand. Learning his past makes him more than just another dull accountant. You gather this information not to use every word of it, but to seek out enough interesting, humanizing facts about the person to make a reader able to relate to him or her. It's hard for people to talk about themselves. Questions like these make it easier. And they'll help make your writing less stiff and formal and therefore more readable.
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